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Phoenix SEO - Search Engine Optimization

Type of Project

Search Engine Optimization & Marketing

Overview

SEO is one of the hottest buzz words in the web design industry today and its not going anywhere soon. More and more people are getting websites for their businesses and everyone wants to be searched for and found online. But don't be fooled by the predators in this industry. Some will tell you that for a small fee they can get you listed on the front page of dozens of search engines for a small fee. Well there are two things wrong with that statement. The first is the fact that there are only three legitimate search engines out there: Google, Yahoo, and MSN. Almost every other one gets their results from one of these three. Therefore its a scam to say it cost more to be listed on dozens. The second part of that statement which is really disturbing is the misleading part about being listed on the first page easily. There are only 10 websites that get to be listed on the first page for your search. There are tens of thousands of websites who probably want those top ten spots for whichever keyword or key phrase is searched for. There's no way that someone can easily get you listed there and there's certainly no way they can do it for small fee. Its a lot of hard work. But if you use the right techniques, it can be done....

Organic Listings vs. Pay-Per-Click

There are basically two ways to get listed in search engines. One is the Organic Listings aka Natural Listings. The other is the Pay-Per-Click (PPC) Listings aka Paid Listings or Sponsored Results. Each has its own benefits and withdraws which I will explain. But first I want to explain visually where these listings are on the search engine. The image on the left shows sone search results from Google. The area highlighted in BLUE is the organic listings and the GREEN area is the PPC listings. This is true for Google, Yahoo, and MSN and each has almost the same strategy for getting listed in their respective Organic or PPC listings. The first thing that we always tell customers is that it is a scientific process to get listed in either area. It takes a lot of practice and knowledge about website design before one can successfully be listed well. AZPixels does have proven experience in our websites listed well in each area. But before we show you our results, lets further explain each section.

How to get listed in the Pay-Per-Click Listings (SHOWN IN GREEN IN IMAGE ABOVE)

The reason why its called Pay-Per-Click is because you're literally paying money every time someone clicks on your advertisement. The easiest way to explain to someone about how to get listed higher than your competitors is to say that its a bidding war (the highest bidder is closer to the top). Who ever pays the most gets listed higher with average costs ranging from 10 cents to 1 dollar per click. But that's only half-way true. It is a bidding war, but there are more things to factor into your punch besides how much you want to spend. Put yourself in Google's shoes - if one site is willing to pay $1.00 per click but they only get 100 clicks a day then Google makes $100. If your willing to pay $0.80 per click but you get 150 clicks per day, then Google will make $120.00 from you. So it pays for Google to pay attention to who is being clicked more along with how much they are willing to pay - not just how much people are paying. So then the question changes from how much you and your competitors are paying, to how do you get more clicks so that you don't have to pay as much to get the same ranking? Well I cant share all my secrets here but there are proven strategies that will get you more clicks.

Positives: Getting listed is immediate and results are immediate.

Negatives: Because of the competitive bidding and volume of clicks, it can be costly.

How to get listed in the Organic Listings (SHOWN IN BLUE IN IMAGE ABOVE)

The reason why we call this the organic listings and sometimes the natural listings is because its more of a natural selection process to be listed here. To truly understand how this works, you really need to know how and why we have search engines (besides obviously to do searches). Google started out as a science experiment by two young Computer Science Stanford Students. They were trying to write a program which could search for articles and categorize them based on keywords. So for instance, lets say there were two articles and one contained the phrase "tennis shoes" and the other contained the phrase "tennis player". If a search was conducted for "professional tennis players", the second article would come up first because 2 out of 3 words in "professional tennis players" was found within the article that mentioned "tennis player" while the article with "tennis shoes" only has a match for the word "tennis". Well there's a lot more things that go into the process and it can be quite complicated. The point is that articles which are most relevant to the search get to come up first. In the tennis example, the website that mentioned the phrase "tennis players" was probably a news article or tutorial about players of tennis. The website that says "tennis shoes" is more likely to be a site like NIKE or some other retail store. This might be a generalization, but this is what Google relies on to make decisions. So when someone did the search for "professional tennis players", Google must use these kinds of generalizations to determine that one website is probably better than the other. Search Engines want to stay true to their customers (the searchers) so they will not be influenced by money to list one website over the other in the organic results If one website list listed first, its because it has been deemed to be the most relevant. This is where AZPixels can help out. There are hundreds of techniques that can be used to make your text more relevant. And many times your success in being listed depends on how good of a job your competitors are doing in trying to be listed well too. But don't be surprised if not very many of them are even aware of these things. Its in those situations that make it relatively easy to get listed higher.

Positives: Its free, and once your listed well, you will probably stay listed well for a while.

Negatives: It usually takes a minimum of 9-12 months to get listed well this way

Get Listed

AZPixels does offer services to get you listed well in the PPC Listings and the Organic Listings. See our examples below of our success with other customers.

Examples Of Our Success

Click on any of the following search phrases to see where we have been successful with getting websites listed within the first three pages of search results.